RO
LoyaltyProgram
Alpha Shop #alphacards.ro
When AlphaBank wanted to offer a simple and transparent loyalty mechanism to the users of AlphaBank credit and debit cards, we implemented alphacards.ro.

This online platform supports the Alpha Shop rewards programme, which converts debit or credit card shopping into points that can be redeemed as gifts. Alphacards.ro enables any Alpha Bank cardholder enrolled in the programme to identify partner sellers, their locations across the country and view Alpha Shop offers. Everything is simple and transparent.
Hyper customisation
Alpha Shop
In a loyalty programme, offering the best benefits is not enough, you need to be relevant. It is not enough to showcase the available offers, but you also need to highlight those that matter to each person.

Thus, with the Alpha Bank loyalty programme, we implemented a mechanism that enabled each Alpha Bank credit or shopping card customer, depending on the points collected in the loyalty programme, to receive relevant offers based on their interests, location, gender, and a number of other criteria that make communication even more personalised and effective.

To make things truly relevant, one of the criteria was that customers would never receive the same recommendation twice. Communication ensures the best conversion rate from all other AlphaBank communications.
Hyper personalisation
Mega Image - Card Connect
When Mega Image first launched its Connect loyalty card, their main promise was to provide customised offers for each customer, based on their shopping habits.

Together with the team at Mega Image, we made that promise come true by including in the personalised communications the discounts that fit each customer, based on their shopping history.

Now, Mega Image shoppers can enjoy weekly discounts for the products of interest to them.
Campaign
Get on the field with Legrand
Energising one entire network of distributors and B2B partners can always be a challenge.

castigculegrand.ro is how Legrand managed to live up to the occasion, because this is a communication platform enabling Legrand distributors to enjoy exclusive benefits by incentivising the sale of Legrand products.

This is an exclusive place where they can see the discounts for each product group; upload the invoices of the products they bought; see the points they collected, and the advantages they can enjoy.

castigculegrand.ro is the most successful incentive programme for Legrand partners.
Campaign
#miliardedepasi
Millions of smiles and experiences, millions of surprises and lessons learned. This is the time to show everyone our big family.

When you sell shoes that customers have enjoyed for over 20 years, you create stories that inspire the entire community. The aim of the campaign was to create an engagement of the Otter customers when the company celebrated 20 years in business, and involved the entire community of bloggers and customers. Within weeks, the campaign generated almost 1000 unique messages from customers wearing shoes bought online or in Otter stores. Beyond actual shopping, members of the Otter family understand, recognize and unhesitatingly confess the reasons why they feel so close to the brand: quality, loyalty, familiarity.

Otter Distribution is today present in everyone's life through OTTER, TEZYO, SALAMANDER, ALDO, and CLARKS, but now it is not just about discounts anymore. It is about one’s community, family, and the joy of sharing with those close to you. Because «Sharing is caring».
Campaign
SufletiX - A good person on OLX
The first aim of OLX’s CSR campaign was to increase the awareness of OLX visitors and their involvement in the charity section of the website.

This is how we were able to identify one of the most important needs of the human beings: be perceived as good and altruistic. Bearing this in mind, we wanted to create an environment where everyone could find their identities and values shared with others.

So we created a character with whom everybody can identify: SufletiX - Om bun pe OLX (Sufletix - a good person on OLX). This character has superhero abilities and uses them to do good things for the needy. His personality has a lot in common with real people. The powers of Sufletix come from his willingness to do good by donating.

The first week of the campaign saw donations going up 30% on the website, compared to the previous month.

Reactions on Facebook: "What Batman? What Superman? Have you heard of Sufletix? He's a different kind of hero, with a simple power: he gives away"
Campaign
The marathon - Black Friday
Black Friday is, in itself, a race for discounts. It's that time of the year that everyone looks forward to, when many people buy the products they need.

Because there are limited stocks and the demand is higher than the supply, everybody has this feeling of a discount rush: who gets first the product they want.

Hence the idea of the “Black Friday Marathon”. Apart from the fact that this discount rush resembles a sporting one, the idea of a marathon fits in with the products that Otter sells: footwear. But if you want to be marathon runner, apart from determination and training, you also need a good pair of shoes.

The marathon was divided into three discount races:
- Sporty Race
- Elegant Race
- Smart-Casual Race

The campaign had a number of online and offline communication components, blogger and in-store activations, and the results were quite telling: a YoY growth in sales topping 100%.
Customer Engagement
Noriel Voice
Communication was mainly aimed at creating engagement before Easter Eve.

All was done hoping to create a new set of Noriel toys, personalising them with the voices of real children, whose parents gave their consent for Noriel communications.

Those who wanted to get involved in creating this new toy had three days to record their children's voices online or upload an audio clip. A special landing page was created for that. Each toy on the landing page was able to interact audibly with visitors on mouse-over.

This was the first act of communication where Noriel customers were approached as a community that could get involved in building a Noriel toy. They felt they could personally contribute to building the toys, and their involvement was rewarded with toys, offered as an incentive.

In the end, over 300 registrations were submitted and the initial target was exceeded by nearly 100%.
Marketing Automation
Customer Journey Porsche Inter Auto
The purpose was to optimise the aftersales process by redirecting car owners and users to PIA repair shops.

We created a series of automated messages that we sent to new car buyers depending on the life cycle of their purchased vehicles.

The aims of the messages were:

- to evaluate the shopping process (7 days after delivery). The main purpose of the message was to evaluate the experience of buying a new car from PIA and capitalise on the satisfaction that most car owners have, and try to get reviews about the dealership locations on Google;

- to offer accessories (a message sent 14 days after delivery). We invoked the buyers’ potential wish to customise the new vehicle. The accessories were offered depending on the type of vehicle which the recipients had purchased from PIA;

- to propose a seasonal technical inspection (a message sent 160 days after delivery). The purpose of the message was to raise the buyers' awareness of the winter/summer season changes (replace the tires, test the braking system, etc.), while inviting them to schedule their first visit to the workshop;

- to invite receivers to the first annual inspection (a message sent 340 days after delivery). The message invited buyers to schedule their vehicle's first technical inspection in order to continue enjoying their warranty;

- to invite receivers to the second annual inspection (a message sent 700 days after delivery). The message reminded customers of the second inspection of their vehicle, that was also related to the warranty period;

- to invite receivers to the third annual inspection (a message sent 1050 days after delivery). The message reminded customers of a mandatory inspection required by law. The goal was to keep the vehicle within the legal parameters;

Engagement of these messages was 101% higher than the industry average.
Database Growth
Altex DSLR Lovers
The campaign was created to grow the database in a relevant way. The challenge was the limited time we had - just one day. To make the challenge even worse, the collection day was a Sunday, a non-working day, when most consumers were likely to be away (it was the holiday season).

The objective of the campaign was to collect leads using quantitative techniques in the foreground and qualitative techniques in the background. In order to achieve our objectives, we customised the yahoo mail page displayed in Romania with this campaign. Users who accessed their yahoo mail account on Sunday, June 30, 2013, were greeted on the inbox page by Altex’s Nikon d5200 campaign.

The related landing page, dedicated to photography enthusiasts, increased subscriptions by 1125% on a Sunday.